Vince Frost

Vince Frost runs an internationally focused creative ideas studio in Sydney. More than
a graphic designer, his approach is based on
the philosophy that his role is to ‘inspire ideas
to life’.

Vince’s innovative use of photography and striking typography has been applied to a huge variety of work in Australia and abroad. In the early 1990s, Vince became the youngest Associate Director at Pentagram London,
before setting up his own studio. In 2004, lured by the lifestyle, he made the move to Sydney.

Clients have included the Victoria and Albert Museum (UK), The Independent newspaper (UK), Phaidon publishers (UK), Zembla magazine (UK), the Serpentine Gallery (UK), Woolworths (South Africa), the National Gallery of Victoria, the State Library of New South Wales, Qantas, the City of Sydney, the Sydney Opera House, Donna Hay, the University of Technology Sydney and Tourism Northern Territory.

In 2006, Vince’s work was the subject of a retrospective at the Sydney Opera House, marked with the publication of a 500-page book: ‘Frost*’.

In 2008, he was selected as one of the Creative Directors for ‘Abundant Australia’, the Australian exhibition at the 11th International Architecture Biennale, Venice. Vince is a member of Alliance Graphique Internationale, an Executive Committee member of D&AD London and an Honorary Fellow of the International Society of Typographic Designers, London.

His many awards include golds from the New York Society of Publication Designers, silvers from D&AD, and gongs from the New York and Tokyo Art Directors’ Clubs and the Society of Environmental Graphic Design.