Umeric was founded in 2001 by Ash and Von Dekker with a shared desire to do something new. Their first project was a video for Ash’s band, and they have since developed a portfolio of visually striking projects, with clients such as MTV, MSN, HBO, NIKE, HP, Hyundai & many more. They take on both major and small independent jobs, and run their studio like the film project – hiring for the project rather than having a large full-time team, in order to have flexibility and freedom to work big or small. They buy a lucky cat (Maneki Neko) every time they finish a project.
In 2014, their ‘Vodaphone – Discover the New’ was awarded a Bronze at the Adfest Film Craft category. They’ve also received a Bronze lion at Cannes for ‘HSBC – The Mint’ for Best Branded Content, and have received a Gold for VFX in Adfest for ‘Foxtel – Seeing is Believing’, as well as several PromaxBDA Gold awards and others.