Søren Petersen

As an engineer, automotive designer and design researcher, Søren Petersen assists top-tier international organisations to translate business ideas into actionable design concepts for sustainable progress.

Since founding his consulting firm ingomar&ingomar in California in 1993, Søren has worked with BMW Group, DesignworksUSA, Ramboll Group, the Institute of Chartered Accountants in England and Wales, Stanford University, Copenhagen Business School, Fraunhofer Institute, Delft University, Hong Kong Polytechnic University, Kookmin University and Hanyang University.

Søren has a PhD in Design Research from Stanford University, a Masters in Mechanical Engineering from The Technical University of Denmark and a Bachelor of Science in Transportation Design from the Art Centre College of Design.

His research areas are design strategy, methods and tools for bridging business and design using design quantification.

This includes design & business model experimentation, design balanced scorecards, design driven portfolio management, inspirational design briefing, managing designers’ risk attitude and crowdsourcing design research.

Over recent years, Søren has published dozens of scientific papers and more than one hundred articles on The Creative Economy, as well as authoring ‘Profit from Design: Leveraging design in business’, an inspiring new way of looking at design metrics.

He publishes weekly in The Huffington Post on The Creative Economy.