Simon Hong has over 20 years experience of working across various disciplines, including broadcast and environmental design, and with several brand consultancies, most recently in Seoul as Executive Creative Director for the brand experience group at Cheil Worldwide, overseeing experiential marketing for Samsung.

Prior to Cheil, Hong was based in Sydney where he was a Founder and Creative Director for the brand consultancy Re within the M&C Saatchi network.

Whilst there, he acted as Creative Director for the Abu Dhabi’s nation brand, which launched in 2008.