Sahil Merchant

Sahil advises large companies across different industries about how to plan and execute for the coming era of ‘on-demand’ marketing, characterised by digital technology, personalised experiences, data intelligence, and a need for tangible ROI.

He has deep expertise in online commerce, multi-channel marketing, social media, digital consumer engagement, customer communications, and the data infrastructure and business processes required to achieve deep levels of personalisation. He also brings a financial and organisation background to ensuring profitable and practical outcomes.

Sahil founded Mag Nation, a chain of retail stores specialising in mainstream and niche magazines, and stationery, and was awarded Most Innovative Victorian Retailer of the Year (2007), Best Young Business – Victoria (2008), and nominated for the Ernst & Young Entrepreneur of the Year (2009).

Sahil spent 4 years working for international management consultancy McKinsey & Company. He also spent a year working at the World Economic Forum in Geneva, Switzerland, where amongst other roles, he acted as Secretary for the meetings of the World Business Council at Davos. He currently sits on the Board of Zoos Victoria and was previously a board member of Collins Booksellers.