Mike Staniford is an Executive Creative director in the Sydney office of Landor Associates. He has overall responsibility for steering and directing creative solutions in the disciplines of packaging, identity, print, and environments. He has more than 25 years of international branding experience and has worked in the United Kingdom and Asia Pacific.

Mike is particularly interested in big ideas that integrate branding and design programs where graphical and three-dimensional designs come together to deliver a total branded experience for consumers. His past experience includes corporate, retail, and consumer packaged goods brands.

He has a broad range of experience in many industries, including wine, spirits and tobacco; the food industry; technology; travel and leisure; telecommunications; and banking. Some of the clients he has worked with include Diageo, Foster’s, Fuji Xerox, Goldman Sachs, and News Limited.

Mike relocated to Sydney from London in 1994 where he ran his own design firm for 12 years.