In the late 1990s, Luke co-created Fourinarow, an in-line skating publication that was distributed worldwide.
With two other partners he then started Lifelounge, simultaneously a creative agency, online creative culture portal and glossy print magazine.
It was through Lifelounge that Luke began
to experiment with conceptual illustrative typography, custom lettering and type design, and it wasn’t long before he was attracting briefs for illustrative type from agencies, publishers and brands across the globe.
His regular clients include Nike, Target USA, Esquire, The New York Times and The Washington Post, and he has received awards from D&AD, MADC and AWARD.
In 2011, as a new father, Luke made the decision to leave Lifelounge (his other baby) to spend more time with his family and pursue a full-time freelance career focusing on the work he’s most passionate about, typography.