Lisa Strausfeld is a New York-based information architect, data visualisation entrepreneur and, currently, Principal of her own studio, InformationArt.
Most recently, Lisa spent 3 years at Bloomberg
LP, first as Global Head of Data Visualisation and then as Creative Director of Bloomberg View. She built and led Bloomberg’s first data visualisation team, Bloomberg Visual Data, dedicated to creating a new genre of editorially driven interactive data products for Bloomberg’s consumer audience.
Prior to Bloomberg, Lisa was a partner at Pentagram from 2002 to 2011 where she built
a practice around digital information projects including the design of large-scale media installations, software prototypes and user interfaces, signage and websites. Her clients included One Laptop per Child, GE, the Museum of Arts and Design, Bloomberg LP, MIT and the New York Times. Lisa left Pentagram to launch Major League Politics,
a startup that measures and visualises government activity with the goal of civic entertainment.
Lisa received the 2010 National Design Award for Interaction Design. She holds four patents related to user interfaces, has been a Senior Scientist at the Gallup Organization since 2006 and has taught interactive design at the Yale School of Art and at NYU’s ITP program. Lisa has a BA from Brown in art history and computer science, an M Arch in architecture from Harvard and an MS from the MIT Media Lab.