Jeremy directs all major operating and business strategies from Icebreakers global headquarters in Wellington, New Zealand. A leading figure in the sustainable business movement, Jeremy was named a Member of the New Zealand Order of Merit (MNZM) in 2008 for his services to business. Jeremy chairs the New Zealand Government’s Better by Design group, which helps companies to become competitive internationally by integrating design principals across their business. He is also a member of the Government’s Growth and Innovation Advisory Board.

In 2009, Jeremy was included in Sporting Goods Business’s ’40 Under 40′ awards program, which honours future leaders of the sporting goods industry. Jeremy attends the invitation-only TED (Technology, Entertainment and Design) conferences, and is a leading speaker on sustainable business practices and on the role of design and innovation in business. Before launching Icebreaker, Jeremy was a project manager for CM Research. He holds a bachelor of commerce and a master of commerce in marketing from Otago University.