Jennifer studied conceptual art at Hartford Art School, and graphic design from the Massachusetts College of Art.
She became the Art Director at Levi Strauss & Co, then went on to become a Senior Designer at PBS Television.
In 1984, Jennifer founded Morla Design in San Francisco, working for clients such as The New York Times, Levi Strauss & Co., Apple Computer, Williams-Sonoma, Inc., Herman Miller, Inc., Stanford University, Gap, Inc. and Luna Textiles. She was also a Creative Officer of Design Within Reach during 2006 to 2008.
In 2012, she was invited to be an artist at the Workshop Residence, investigating typographic forms with regards to felt floor coverings and wall panels.
She is an adjunct professor at the California College of the Arts, and teaches the Senior Graphic Design Thesis.
In 2008, Design Within Reach received the AIGA Corporate Leadership Award for combining aesthetics and business pragmatics, and in 2010, Jennifer received the AIGA medal.
Her work has been widely published, including in Megg’s History of Graphic Design, in The New York Times, Graphis, IDEA (Japan), and Novum.
Her work is in the permanent collection of the Museum of Modern Art, the San Francisco Museum of Modern Art, the Smithsonian American Art Museum, the Denver Art Museum and the Library of Congress. She has exhibited at SFMoMA, the Grand Palais in Paris, the Brandenburg Art Gallery in Berlin, the Museum of Art and Design in New York, the Denver Art Museum, and in the Smithsonian American Art Museum in Washington D.C.
She is a member of AGI.