Giuseppe (Pino) Demaio

After completing a Bachelor of Business in Marketing and Bachelor of Design (Dean Scholar) at Monash University and studying
at the Fabrica design research centre in Italy, Giuseppe was publisher of the iconic Colors Magazine before being appointed Editor and
Art Director of the Belgian design publication Addict Magazine.

Following a stint as Senior Art Director at Nike EMEA, Global Football Brand Design Team (2007-2009), he founded the Melbourne-based brand communications agency Local Peoples, which works across design, film, retail and experiential design for clients such as Alpha 60, Nike, Red Bull, Australian Unity, Harvard University, Melbourne University, Vice, Adidas, L’Oreal Melbourne Fashion Festival, Levi’s, Addict Magazine, Qantas and The World Health Organisation.

Giuseppe is also a co-founder of Assemble, an architecture and property development company that focuses on affordable small-footprint living and publishes Assemble Papers, an online publication covering architecture, art, design, urbanism, the environment and financial affairs.

In 2013, Giuseppe and his brother Alessandro founded NCDFREE, a global movement against non-communicable diseases (NCDs), which kill 35 million people each year, mainly in poor and marginalised communities.

The group’s campaign highlights young change-makers working to prevent NCDs through community action, stories and films.