Gianni Giuffrida is lead architect at Pininfarina, Italy. Before joining one of the world’s oldest and most respected design companies, Gianni developed his skills in global practices including Studio Daniel Libeskind in New York and Zaha Hadid Architects in London. He brings his renowned capabilites to evolve the company’s long history of being a symbol of Italian style. Since the 1930’s Pininfarina has partnered with the world’s most prestigious automobile manufacturers such as Ferrari, Alfa Romeo, Peugeot, FIAT, GM, Lancia, and Maserati. They also apply their exceptional design credentials to architecture, lifestyle products, seacraft, engineering, wind tunnels and sustainable mobility. Pininfarina has a remarkable design story from car design to architecture.