Dr Shane Moon is a psychologist who has been specialising in human behaviour for twenty years and practising as a specialist market researcher for almost ten years. He is Co-founder of Inner Truth, one of Australia’s first neuromarket research company.

Shane established Inner Truth, which combines the latest neuroscience, psychology, market research and strategic planning methodologies to evaluate strategic and creative propositions, whether they are for advertising, communications, branding, products, services or package design.

Inner Truth has completed projects with many of Australia’s top ASX companies in consumer packaged goods, food and beverage, banking and finance, logistics, automobile, telecommunications, government and many other sectors.