Dana Rayson is the co-founder of robotDNA, a broadcast, animation, live action film and motion graphics company.

Dana studied at AFTRS, and  attained a Film & TV degree, majoring in Cinematography.

She specialises in broadcast design, live action direction, animation and stop motion. Her recent projects include global identities for the Disney Channel, major components of the on-air toolkit for SBS 1 and 2, and animations for Nickelodeon’s ‘Nictrition’ campaign.