Bruce Bigelow is the Creative Director of Electric Art, a globally celebrated print production image specialist, leading the way in creative retouching and 3D. Based in Sydney, the company is not only a pioneer in pre-visualisation and virtual photography but is at the forefront of the move towards print animation.

Headed by Founder and Managing Director Jonathan Eadie and Creative Director Bruce Bigelow, Electric Art has collaborated with many leading advertising agencies, creative directors and photographers in Australia and overseas.

With a client list that includes major brands such as Microsoft, Toyota, Sony, MTV and Smirnoff, they have won all the major international advertising awards, including multiple Cannes Lions.

In the early years, the company concentrated on high-end creative retouching, with a focus on cracking the ‘hardest jobs in town’. While their retouching is still widely applauded, their overseas recognition, particularly in America, is being driven by 3D, with few retouching companies in the world working at the same high level of innovation and quality.

Many of the gifted Electric Art team have been with the company for more than ten years, helping to forge a culture based on ‘communicating well, working fast, having a sense of humour and keeping a smile on your face’.