In its fifth year, this 2015 trans-disciplinary conference brought together an impressive line up of over thirty leading scholars, academics and professionals from around the world to present rigorous academic research examining the role of design as a strategic resource in building competitive business advantage for large corporate and government organizations, small and medium-sized enterprise (SME) business development, creative thinking, corporate and business innovation from fields such as design, business, management, marketing, the public sector and entrepreneurship.

Held over two days, this world-class platform encouraged discourse on design and its benefits to business, helping various stakeholders, such as business managers, marketers, economists, entrepreneurs and innovators, to further understand the role of design in creative value.

The 2015 program included academic research and business case studies on:

• Public Sector Innovation and Initiatives
• Business Model Design and Innovation
• Design Thinking for Creative Entrepreneurs
• Educating for Tomorrow
• Digital Design Innovation
• Food Design
• Strategic Design
• Consumer vs Customer vs User
• Designing New Markets, Products and Packages
• New Product Design and Innovation
• Urban and Spatial Design and Innovation

The 2015 program included a Research Forum, Round Table Symposium and a number of networking opportunities for delegates to make new contacts and reinvigorate old ones and join the conversation as we discussed the theory and practice of design and how the two can inform and interact with one another and offer strategic advantage that can lead to improved productivity and increased economic prosperity.

For further information, including  presented papers and speakers, download the conference brochure or view the abstracts online.

The program is an international, double blind, peer-reviewed conference led by an esteemed Advisory Board.

This is a DIA accredited event. It is worth 24 points of CPD.