Dr Lars Groeger


Lecturer in Management
Macquarie Graduate School of Management
Macquarie Graduate School of Management
Research Expertise
Design Thinking, Leadership, Customer Engagement, Social Network Analysis
Lars is a Lecturer in Management at the Macquarie Graduate School of Management where he teaches Design Thinking and Marketing Management to MBA students and Executives in Sydney and Hong Kong. MGSM’s MBA is ranked among the world’s top 100 MBA programs. He is currently a visiting researcher and Coach at the Hasso Plattner Institute of Design Thinking in Germany Lars is a frequent speaker at international conferences, business forums and workshops in Australia, China, USA and Europe. He advises leading global corporations as well as start-ups on creative problem solving and marketing strategy. His research explores design thinking capabilities and leadership as well as online and offline Word of Mouth and has been published in leading academic and professional journals, such as the European Journal of Marketing and the London Financial Times. Lars has been educated at leading international business schools in Germany, France and the US. Prior to joining academia, Lars gained extensive management consulting experience in the private and public sectors.
Industry Experience
  • MGSM 
  • HPI 
  • filmdoo 
  • S&C

Awards and Citations

  • Sobel, L. & Groeger, L. (2013) “The Future of Design Thinking in Australia”,
    Design Management Review, Volume 24, Issue 2, 26-31.
  • Dean’s outstanding researcher award (2014) 
  • Dean’s outstanding teacher award (2014) 
  • Best Paper in Track Award, Academy of Marketing Conference 2012