Dr Ana Roncha

PhD, PGCert, MA, BA

Post Doctoral Research Fellow and Lecturer
London College of Fashion
University of the Arts
Research Expertise
Strategic Marketing, Fashion Branding, Brand Development, Competitive Advantage
Ana Roncha is a post-doctoral research fellow in enterprise and creative collaborations and a lecturer specializing in fashion branding and strategic marketing at the London College of Fashion (University of the Arts London, UK). Ana holds a PhD in Design and Marketing Management for the Fashion Industry and previous degrees in communication with a focus in Fashion. With over 10 years of experience creating high-impact strategic programs for international fashion, beauty and lifestyle brands, Ana has previously worked in house as a Brand and Marketing Communication Manager in the USA, UK and Portugal as well as on Branding and Communication Studios for brands such as Puma, L’Oreal. MoMa, Salsa Jeans and Guy Laroche. Ana has a strong background in brand development, brand management and integrated communication strategy for international markets. Additionally, Ana delivered guest lectures at Lasalle College of the Arts (Singapore), City University (Hong Kong) and University of Minho (Portugal). Her research has been published in academic journals and featured in conferences in Japan, Italy, China, Australia and UK.
Industry Experience
  • London College of Fashion
  • Style Sight
  • Lisbon Fashion Week
  • Base Design NYC
  • Storksak
  • Salsa Jeans
Awards and Citations:
  • 2012: Award for Best presentation “Branding emotion in Jewellery – Innovative communication processes for brand creation and market implementation”. Iberian Jewellery Conference 
  • 2008: Shortlisted Re-Invent Design Contest, Design Boom and Procter & Gamble 
  • 2007: Scholarship for Best Student Graduation Average in the year 02/ 03 at
    University of Porto 
  • 2002: Scholarship for Best Student at University of Porto