Research Professor Jenni Romaniuk

PhD, B.Bus, M.Bus

Associate Director (International)
Ehrenberg-Bass Marketing Science Institute
Research Expertise
Brand Health Metrics, Distinctive Assets, Emerging Markets, Branding Quality, Word-of-Mouth
Professor Jenni Romaniuk is a Research Professor at the University of South Australia Business School’s School of Marketing, and Associate Director (International) at the Ehrenberg-Bass Institute for Marketing Science, where she engages and maintains relationships with the institute’s key academic and industry partners.
Professor Romaniuk holds a Bachelor of Business (B.Bus), a Master of Business (M.Bus) by Research, and a PhD in Marketing. She is Executive Editor (International) of the Journal of Advertising Research, and sits on the Editorial Boards of the International Journal of Market Research, Journal of Brand and Product Management, the Journal of Consumer Marketing, and the Journal of Design, Business & Society. She is an advisory Board Member for AG Ideas Business in Design Annual Research Conference.In 2011, Professor Romaniuk received the Martin Opperman Memorial Award for the Best Paper of the Year published in the Journal of Travel and Tourism Management. She has been selected for both UniSA’s inaugural Research Leadership Program, and the Governor’s Leadership Program. In 2010 she was awarded and Australian Research Council (ARC) Linkage Grant to study how viewers learnt about new TV programs. Professor Romaniuk has published extensively in a range of prestigious journals, focusing on brand health metrics, emerging markets, customer loyalty, word-of-mouth (WOM) advertising, and branding quality, and she has conducted projects across Asia and the Americas.One of Professor Romaniuk’s core responsibilities at the Ehrenberg-Bass Institute is to develop and deliver seminars to the Institute’s global sponsors, and she has presented her research at many corporate sponsor sites, including General Motors (Detroit), Colgate-Palmolive (NY, GuangZhou, Hong Kong), Unilever (NJ, London, Shanghai), Coca-Cola (Atlanta, Shanghai), Procter & Gamble (Cincinnati, Geneva, Mumbai and GuangZhou). Professor Romaniuk is a member of the Advertising Research Foundation, the European Marketing Academy and the Australia and New Zealand Marketing Academy (ANZMAC).