Dr Shane Moon

MBus, PhD(Psych), MA(Psych), BA(Psychology)

Director
Inner Truth Group PTY LTD
Research Expertise
Neuromarketing, Market Research, Branding, Product/ Packaging Design
Biography
Dr Shane Moon has been engaged in market research and marketing/brand strategy development in a number of key roles for over a decade.
Holding three separate degrees in psychology and masters of business in strategic management, Shane has extensive experience in neuromarketing, strategic marketing, research and business consulting.
He is a true T – person having applied his expertise across a diverse range of industries including FMCG, manufacturing, telecommunications, and financial services.
His expertise in understanding consumer & shopper behaviour has seen him involved in managing high level advertising & packaging strategy projects; segmentation & consumer/ shopper profiling projects; strategic brand management projects; sales & account management projects and innovation/ NPD on the client and agency side. His strong commercial applications of his findings have put him in front of CMO’s, CEO’s and executive boards in Australia, USA and Canada.
Because of his ‘right approach’ philosophy to solving business problems Shane has become the go to person in Australia for many new emerging technologies such as eye tracking and applied neuroscience.
Whether it is customer, brand or market development Shane’s talent in bringing together data from a variety of sources provides clients the reassurance in achieving actionable outcomes. His approach to research, strategy development & execution is one of quality, flexibility and integrity.

Industry Experience

  • Kmart Australia (Retail Store Design – Eye Tracking)
  • EMOTIV Research (Attention Powered Car – Neuroscience & Eye Tracking)
  • Royal Autoclub of Western Australia (Attention Powered Car)
  • JWT Advertising (Attention Powered Car; Neuromarketing)
  • Hills Industries (Neuroscience of Pack Design & Shopper Eye Tracking)
  • ConAgra Foods (USA) (Neuroscience of Advertising)
  • Z Energy (New Zealand) (Customer Experience – Eye Tracking)
  • Hallmark (USA) (Neuroscience of Advertising)
  • Treasury Wine Estates (Neuroscience of Packaging Design)

Edit