Dr Cara Wrigley

PhD, BBltEnv(IndDes), BDesSt(ProdDes)

Principal Research Fellow
Design Innocation
University of Technology Sydney
Research Expertise
Design-led Innovation, Design and Emotion, Design Thinking
Dr Cara Wrigley is Principal Research Fellow at the Design & Innovation Research Center, University of Technology Sydney. Building on her solid practical industry experience and combined with her scholarly expertise in emotional design, she is actively researching the value that design holds in business – specifically through the creation of strategies to design business models which lead to emotive customer engagement. Cara has presented and published widely in the field of design-led innovation and currently leading several initiatives to contribute to both industry and academia on the value of design to business.

Industry Experience

  • Principal Research Fellow: Design & Innovation Research Centre, University of Technology Sydney
  • Director: Design-Led Innovation Research Lab, Queensland University of Technology
  • Lecturer: Industrial Design, Queensland University of Technology
  • Australian Industry Group, Australia
  • Brisbane Airport Corporation, Australia
  • Jacques Electronic Communications, Australia
  • Education Queensland, Australia
  • Network Surf, Australia
  • Director: Cuttpaste, Australia
  • ColourCorp, Australia