Papers included in these publications examine the role of design in business and/or society by leading researchers, academics and professionals and are subjected to rigorous, double blind, peer-review by a panel of over 100 internationally acclaimed experts. These papers come from the fields of design, business, marketing and management.
Design for Business: Book Series
Material presented at the Research Conference is available for purchase in a book and journal series and published globally through Intellect Books and the University of Chicago Press.
Design for Business: Volume 1
The book includes exclusive studies and reflections from the people that help define the design and branding strategies of some of the most successful companies in the world on the topic of the role of design as a strategic resource to business.
Design for Business: Volume 2
One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agIdeas, on topics ranging from branding and sustainability to business-driven design education.
Design for Business: Volume 3
This collection continues the successful Design for Business series, and covers such topics as the branding of a nation, care for the aging, public transportation, airports, workplace interiors, manufacturing, economic competitiveness, and public funding for new product development.
Journal of Design, Business & Society
Material presented at the Research Conference from 2015 is available for purchase in the Journal of Design, Business & Society. This publication is a scholarly peer reviewed journal that publishes high-quality academic papers, case studies, and critiques that examine the role of design in business or society, as well as book reviews of relevant literature.
A free bi-monthly bulletin sharing executive summaries of international research papers about design for business. Sourced from papers published in the Design for Business: Research book series and Journal of Design, Business & Society publication.
Issue #1: Sept-Oct 2014
Market leaders use design to innovate beyond a price driven model
Design thinking to grow the market: Developing products that address industry and consumer need.
Issue #2: Jan-Feb 2015
Innovation starts with the customers. How much do you really know about them?
Allocating the consumer research budget: Trying out the new or the tried and true?
Issue #3: Mar-Apr 2015
Sustainable design leads to higher profits and customer loyalty
‘Ethicalization’ and greenwashing: Business, sustainability and design
Issue #4: May-Jun 2015
Packing a punch. Does your customer remember you?
A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory
Issue #5: Jul-Aug 2015
Creating Strategic Business Solutions: Design vs Future Thinking
Design thinking and futures thinking
– strategic business partners or competitors? Exploring commonalities, differences and opportunities