Business Advantage 2015
We heard from past editor at BusinessWeek and world-renowned author, Jay Greene, whose latest book, Design Is How It Works, presents in-depth discussions with CEO’s from design driven corporations and SME’s across the world.
Business Advantage 2014
Søren Ingomar Petersen has a PhD in Design Research from Stanford University, a Masters in Mechanical Engineering from The Technical University of Denmark and a Bachelor of Science in Transportation Design from the Art Centre College of Design. His research areas are design strategy, methods and tools for bridging business and design using design quantification.
Business Advantage 2013
Dan discusses the value of design in business strategy, and how building a strong relationship – between designers and their clients, and businesses and their consumers – can unlock possibilities not otherwise attainable; providing an edge in a rapidly changing consumer driven marketplace.
Business Advantage 2012
Dana Arnett – founding principal and CEO of the Chicago-based branding collective VSA Partners, and Mauro Porcini – SVP & Chief Design Officer at PepsiCo previously head of Global Design at 3M, come together in 2012 to discuss the importance of design for business development and strategies.
Design for Business Book Series
One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. The centerpiece of Design for Business is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author.